Engineering Entrepreneurship

Engineering Entrepreneurship

BS in Engineering Entrepreneurship

Innovation is a key component to the advancement of products and services available in the marketplace. It is this ability to generate new ideas that either advance existing products/services or create new market areas that have helped to make the US economy the largest in the world. However, recently there has been an outcry about the lack of innovation occurring within American companies. A recent study done by MindMatters reported that only 5% of survey respondents felt that they were motivated to innovate and generate new ideas while 81% felt that even with the generation of new ideas their organizations were not in a position to be able to capitalize on bringing these ideas to market (Forbes, 2015). These statistics bring to the forefront just how critical it is to provide the next generation of engineers with the skillsets necessary to be able to generate new ideas and be enthusiastic about bringing them to market.

What is Engineering Entrepreneurship?

The Engineering Entrepreneurship major gives students a strong technical background in engineering design and computation while providing students with knowledge of key business practices from marketing to business model generation. Students obtain the knowledge, skills and attitudes necessary to identify opportunities, determine target customers, ideate, prototype and refine ideas as they work on moving new technologies and services into the marketplace. Students graduate with key problem solving skills and business savvy making them attractive to a variety of companies, government agencies and not-for-profit organizations. Whether students are seeking to create opportunities within an existing company or create their own, the Engineering Entrepreneurship major give students the foundation necessary to be successful in today’s changing economy.

The curriclum for the program is available here or from the navigation bar at left. 

What careers are available to someone with a BS in Engineering Entrepreneurship?

Engineering Entrepreneurship provides students with a skillset that will be attractive to many businesses and industries. For example, students with a BS in Engineering Entrepreneurship might work in:

    • Product Development
    • Technical Sales and Marketing
    • Field Services Engineering
    • Project Management
    • Technology Commercialization 
    • Supply Chain Management 
    • Jobs dealing with company value, optimizing cost, managing customer relations

Who should I contact if I have more questions?

You can reach out to Dr. Cheryl Bodnar (bodnar@rowan.edu) or Professor Bruce Oestreich (oestreich@rowan.edu).