Undergraduate Program

Undergraduate Program

BS in Engineering Entrepreneurship

Innovation is a key component to developing products and services for the marketplace. The ability to generate new ideas advances existing products/services and creates new market areas that have made the US economy the largest in the world. Innovative engineers are needed more than ever. A recent study done by MindMatters reported that only 5% of survey respondents felt that they were motivated to innovate and generate new ideas while 81% felt that even with the generation of new ideas their organizations were not in a position to bring these ideas to market (Forbes, 2015). Rowan University is training the next generation of engineers with the skillsets necessary to generate new ideas and bring them to market.

What is Engineering Entrepreneurship?

The Engineering Entrepreneurship major gives students a strong technical background in engineering design and computation while providing students with knowledge of key business practices from marketing to business model generation. Students obtain the knowledge, skills and attitudes necessary to identify opportunities and target customers, ideate, prototype and refine ideas as they work to move new technologies and services into the marketplace. Students graduate with problem solving skills and business savvy that makes them attractive to a broad range of companies, government agencies and not-for-profit organizations. Whether our graduates work in an existing company or create their own, the Engineering Entrepreneurship major give them the foundation necessary to succeed in today’s changing economy.

What careers are available to someone with a BS in Engineering Entrepreneurship?

Engineering Entrepreneurship provides students with a skillset that is attractive to many businesses and industries. Graduates with a BS in Engineering Entrepreneurship work in:
  • Product Development
  • Technology Commercialization
  • Project Management
  • Technical Sales and Marketing
  • Field Services Engineering
  • Supply Chain Management
  • Jobs dealing with company value, optimizing cost, managing customer relations

Why should I choose Engineering Entrepreneurship at Rowan

Kenyon Burgess, Class of 2023 explains why he chose Rowan.